Find your four
*
Harris county precinct 4
Find your four * Harris county precinct 4
overview
Contributors
Emily Bond, Designer
Mary Louise Killen, Creative Director
all work done for
harris county precinct 4
via spears group
On Houston’s West Side lies Precinct 4, known simply as P4. Out here, one reason never stands alone. Come for a visit and suddenly you’ve got four more pulling you back again and again.
That’s the spirit of P4. No two trips feel alike. Start your day with farm-to-table breakfast favorites, walk the trails of Spring Creek, browse shops in Tomball, then end the night at a festival in Katy that runs long after dark. However you spend it, each visit feels fresh and unforgettable.
And here’s the beauty of it: there’s no wrong way to experience it. Your Four might be trails, tacos, music, and a cold drink. Or it might be BBQ, shopping, a waterpark, and more BBQ. Whatever your mix, the result is the same: you’ll head home with more reasons to return than you came with.
So don’t stop at one. Find Your Four.
Playing on the idea that there is always more to discover in P4, the logo mark emulates paper unfolding, which continues through the custom brand illustrations, referencing origami. The varied subject matter shows just how much the Precinct has to offer—a hot air balloon recalls a sense of adventure, an ice cream cone is a sweet treat for any visitor, trees and flowers call to mind the great expanses of nature you’ll find on your journey.